Guatemala City, the most vibrant capital in Central America, blends history, art, and modernity. In this proposal for Avianca, I developed the art direction for a campaign promoting travel from El Salvador to Guatemala, aimed at young people beginning to explore the world on their own. The concept presents the country as a safe destination full of unforgettable experiences. Using a “hand-cut” aesthetic, I designed a visual style that captures the excitement and spontaneity of planning a first trip — quick notes, brochures, colors, and the magic of embracing adventure.