With this project, I wanted to go beyond showcasing a tech product by connecting the Pixel 9 to its users’ identities. Based on Russell Belk’s Extended Self theory, the campaign explores how each Pixel color reflects a person’s personality and style. Through color theory and a horoscope-inspired creative approach, the key idea is that each color of the phone represents a different kind of “magic,” resulting in a campaign that is both memorable and unconventional.